The researchers have talked with many mobile app building entrepreneurs and industry superiors. Enabling technologies mainly concentrate on the some basic fundamentals. Mostly, the enabling technologies rely on the API layer that is utilized for connecting with the cloud based services. Marketing technology layer can drive the ultimate user attention. The technologies that actually accelerate app building procedure are also of a great concern.
Some insights are discussed here relating to the mobile application landscape.
The incumbent web technologies do not lead the mobile world:
Mobile applications are totally different from the web appearance. Mobile app development programming languages and hardware resources are absolutely different. Now many mobile specific platforms such as parse have been introduced. The dedicatedly developed mobile centric platforms solve the pain points regarding smartphone devices and operating systems.
The mobile applications have to pass through the app store approval process. This is not applicable for the web applications. Moreover, the users have limited storage in their mobile devices. Hence, the mobile application enablers have to fight with the mindshare. It creates the difficulty during the initial stage of app building. It is observed that the most successful SDKs are available free during the early stage. This is a proven strategy for evolving the products into specific areas.
Point solution evolution:
The named companies in the market have moved themselves from A/B testing to the customer segmentation and messaging. Marketing automation features has been now evolved from the analytics. The marketing evolutions are partially dependent upon the competition, market size and many more other elements.